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Review Attributes

Overview​

The Review Attributes feature enables your customers to provide detailed, structured feedback beyond traditional star ratings and text reviews. By collecting specific feedback on aspects like shipping speed, product fit, quality, and other custom attributes, you can gather more actionable insights to improve your products and services.

Key Benefits​

  • Gather specific, actionable feedback from customers
  • Customize attributes to match your business needs
  • Help future customers make informed purchasing decisions
  • Identify trends and improvement opportunities

Getting Started​

Step 1: Access Review Attributes​

  1. Navigate to Apps → Trustoo.io Reviews in your admin panel
  2. Click on Collect reviews from the left sidebar
  3. Select Attributes from the menu options

Step 2: Create an Attribute Collection​

  1. In the Attribute Collections section, click Add new group
  2. Select a collection to add attributes to (e.g., "Home page")

Attribute Collection Setup

Note: Any attributes you add will be asked during review capture for products in the selected collection

Step 3: Choose Your Attribute Type​

Click Add question and select from four attribute types:

  • Single value: Customers select one option from your predefined choices
  • Multi-value: Customers can select multiple options from your list
  • Range: Customers rate on a 1-5 scale with custom labels at each end
  • Centered range: Similar to Range but centered around a middle point

Attribute Type Selection

Step 4: Configure Your Attribute​

  1. Attribute title: Enter a clear name (e.g., "Shipping Speed")
  2. Configure options based on your chosen type:
    • Single/Multi value: Add your predefined answer choices
    • Range: Set Min Label (e.g., "Slow") and Max Label (e.g., "Fast")
    • Centered range: Set labels for both ends with a neutral center
  3. Privacy Settings: Toggle Private if you want attributes recorded on customer profiles but not shown in the storefront
  4. Click Add to save your attribute

Quick Example: Setting Up Shipping Speed Attribute​

Let's walk through creating a "Shipping Speed" attribute using the Range type:

Step-by-Step Setup​

Configure the attribute:

  • Attribute title: "Shipping Speed"
  • Min Label: "Slow"
  • Max Label: "Fast"
  • Leave Private unchecked to display publicly
  • Click Add to save

What Customers See​

When customers leave a review, they'll see:

  • The "Shipping Speed" question is below the main review form
  • Numbered buttons from 1 to 5
  • "Slow" label under button 1, "Fast" label under button 5
  • They can click any number to rate their experience

Customer Review Form

Viewing Results in Admin​

In your Manage Reviews page, you'll see:

  • Individual reviews showing customer responses
  • "Shipping Speed" appears as a visual slider
  • The customer's rating (e.g., 4 out of 5) is marked on the slider
  • You can quickly identify patterns in shipping satisfaction

Admin Review Results

Customer-Facing Display​

On your storefront, other customers will see:

  • The "Shipping Speed" attribute below each review
  • A visual slider showing the reviewer's rating
  • Aggregate view showing overall shipping speed ratings
  • This helps new customers understand your shipping performance

Customer Storefront Display

It creates a comprehensive feedback loop where you collect specific data, analyze it for improvements, and display it to build customer confidence.

Best Practices​

  • Mix attribute types to keep the review process engaging
  • Place most important attributes first
  • Keep Single/Multi Value option lists concise (3-6 options ideal)
  • Use intuitive Range labels that make the scale clear
  • Consider using private attributes for more sensitive or detailed feedback

Leveraging Insights​

  • Product Development: Use consistent ratings to identify improvement opportunities
  • Marketing: Highlight high-performing attributes in product descriptions
  • Customer Service: Monitor attribute trends to proactively address concerns
  • Collection Management: Apply attributes to specific product collections for targeted feedback

Troubleshooting​

Common Issues and Solutions​

Problem: Attributes not appearing in review forms​

Solutions:

  • Check Collection Assignment: Ensure you've selected the correct collection when setting up attributes
  • Verify Product Association: Confirm the products are actually in the assigned collection
  • Review Status: Make sure the attribute was successfully saved (check the Collection attributes section)

Problem: Attribute responses are not displaying on the storefront​

Solutions:

  • Privacy Settings: Check if the attribute is marked as "Private" - private attributes won't show publicly
  • Theme Compatibility: Some themes may not display attributes correctly - contact support if needed